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WIREWAX @ SMW: The Context Problem

The noise in the digital content landscape today is almost deafening, yet brands are powering ahead with short-form offerings, leaving a monumental gap in context and a lesser experience for the end-user. Audiences are being […]

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The Best of Shoppable (And Why It Works So Well)

So much has happened this year that it’s almost hard to believe it’s only May. Through all the necessities for innovation and quick digital transformation, we’ve seen a few stand out retailers and eCommerce platforms […]

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Minute Media Create Interactive Video Experience for Yokohama and Chelsea FC With WIREWAX

As a digital-first media company, Minute Media have established a global footprint through its dedication to creating diverse video content that appeals to sports fans worldwide.  Recently, Minute Media was tasked with increasing brand awareness […]

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The Problem With Video Content

We’re seeing content marketing investments increase steadily as more brands turn their gaze to new formats for audience engagement. This is a trend that is not likely to slow anytime soon.  But there is a […]

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We Rework John Legend on Instagram Live For Evergreen Engagement

Instagram Live is a seismic opportunity for community connectedness and is fast becoming an everyday event as the world readjusts to the current global landscape.  Applying a little outside-the-box thinking, our creative team took a […]

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WEBINAR: How to Use Interactive Video in The New Normal of Today

Just announced: Next Tuesday WIREWAX’s Customer Success Director, Marissa, will be running an exclusive 30-minute snapshot into interactive video. With a wealth of knowledge across the video technology space, Marissa will be giving you the […]

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ChopValue And WIREWAX Drive Growth With Interactive Video

ChopValue Manufacturing Ltd., known for creating beautiful, sustainable products made entirely from used chopsticks, has partnered with award-winning interactive studio WIREWAX to create a virtual trade show interactive video experience in response to cancelled events […]

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Interactive Video Delivers Growth For Concerned Brands

Due to the challenging current climate, many brands are finding themselves needing to overhaul their digital approach to survive. With displaced teams and opportunities of physical presence becoming limited, it is paramount that brands redevelop […]